Cars 3 x ILLEST Collab

Creative Direction ILLEST & Disney / Pixar


Collaborate, conceptualize, and design a collection of apparel, head wear, and accessories for Disney / Pixar's animated film CARS 3. The collection will be debuted along side with other popular brands at Disney / Pixar's Cars 3 Fashion Pit Stop pop-up shop at Sportie LA in Los Angeles, California.

Cars 3 x ILLEST Collab product lineup ranging from t-shirts, outerwear, and headwear.


This collaboration is special as it has given us the opportunity to collaborate with a big name like Disney / Pixar. In addition, CARS series hits close to our hearts as it stand by its automotive and motorsports roots much like ILLEST.

It was almost second nature to us creating this collection. We were given a library of assets to work with. At the same time, we were free to do as we pleased as long as we strictly followed Disney / Pixar's branding guidelines. As the protagonist of the story, we've focused our efforts to have the collection revolve around McQueen. Combined with ILLEST's simple street wear approach, we were able to create a compelling collection that brought ILLEST's and CARS 3's fans together.

Close up view of the folded shirts with a hang tag
The final developments were ironed out by my teammate, Von, after I've set an early development directions that were approved but with revisions by Disney. I also focused on creating the sewn tag and hang tag on this collection.
Product lay down of Illest Racing Black Coach Jacket with Lighting McQueen Gray Snapback Hat
Model Noel and Eryka in front of Prosche RWB WU
Close detail of Lighting McQueen Illest Shirt in Black
Model Noel and Eryka in a garage setting
Product Photography and Lifestyle look directed by Teara Dela Cruz, Shot by Michael Javier
Close detail of Illest Squadra Corse Shirt in black
Eryka in Lighting McQueen ILLEST shirt
Illest Logo embroidery detail on Gray Lightning McQueen hat


Early Development:
Michael Javier @Illest

Final Direction:
Von Alcantara @Illest, Michael Javier @Illest

Photography Direction and Marketing:
Teara Dela Cruz @Illest

Photography and Retouching:
Michael Javier @Illest

Illustration Assets:
Disney / Pixar


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