About

Intro

I am a San Francisco-based Creative Technologist with a multidisciplinary background in Brand Marketing Design, E-commerce Front-end Development, and Digital Strategy. My expertise bridges the gap between visual storytelling and technical execution, allowing me to craft seamless customer experiences across both physical and digital spaces, from large-format retail signage to high-converting website landing pages.

With 10 years of experience in E-commerce, UX/UI design, and development, I specialize in bringing marketing initiatives to life through strategic front-end implementation, and high quality email and social media campaigns. I have experience collaborating closely with third-party agencies, developers, and internal teams to ensure brand consistency and performance-driven results.

Beyond design, I have a strong foundation in project management, team coordination, and cross-functional communication, making me a valuable partner in delivering high-impact creative solutions.

Experience

Present
Creative Technologist
JINS Eyewear
- Oversee E-commerce technical projects ranging from front-end development work, SEO optimization, and timed updates based on the company’s marketing initiatives
- Communicate and coordinate with third-party agencies to implement performance and design improvements to E-commerce website
- Develop and implement customer-facing pages from high fidelity mockups to Magento 2 CMS
- Design and implement marketing email campaigns and automated email flows on Klaviyo E-mail Marketing Platform
2019 - 2022
Senior Graphic Designer
JINS Eyewear
- Organized projects, instructed branding guidelines, and provided necessary knowledge to Junior Graphic Designer to optimize workflow
- Conceptualized and produced high fidelity mockups for E-commerce website following brand guidelines
- Coordinated all marketing collateral production with vendors and in-store installation with JINS retail store managers
- Managed time sheets, expense reports, and reimbursements for Junior Graphic Designer
2018 - 2019
Graphic Designer
JINS Eyewear
- Produced print-ready files for large scale in-store marketing promotions, remote marketing events, wall signage, store visual merchandising materials, and customers’ shopping collateral
- Generated marketing assets for social media, email, and targeted ads
- Reported directly to Marketing Manager to conceptualize, design, and execute email design on Mailchimp platform
2017 - 2018
Contract Marketing Designer
JINS Eyewear
- Updated digital marketing collateral such as digital banners, graphics, icons, brochures, and store signage
- Produced optimized graphics for website and email platform
2016 - 2018
In-house Graphic Designer
ILLEST
- Directed, designed, and produced numerous graphics including vector illustrations and logos utilized on merchandise, apparel, and promotional materials
- Photographed events, products, and merchandise for e-commerce website and promotional lifestyle images
- Collaborated and produced graphics with other creatives from leading brands including: Electronic Arts, Crooks n' Castles, Disney's Cars 3, Mattel's Hot Wheels, DreamWorks' Voltron
- Managed Shopify E-commerce platform: customer-facing pages, products (SKUs, inventory, collections, merchandising), SEO
2015 - 2016
Junior Graphic Designer
ILLEST
- Brainstormed closely with Marketing Manager to produce promotional imagery for social media
- Designed and implemented marketing emails campaigns on Mailchimp
- Performed prepress work on technical files for shirts, stickers, posters, and various accessories’ production specifications
- Operated and maintained large scale thermal-transfer printer and laser etching/cutting machine to produce various accessories in house