Michael is a Bay Area-based creative designer specializing in the intersection of Brand Marketing Design and E-commerce Front-end Development. He is well-versed in designing on both physical and digital spaces.
Experience
Present
Creative Technologist
JINS Eyewear
Oversee E-commerce technical projects ranging from front-end development work, SEO optimization, and timed updates based on the company’s marketing initiatives
Communicate and coordinate with third-party agencies to implement performance and design improvements to E-commerce website
Develop and implement customer-facing pages from high fidelity mockups to Magento 2 CMS
Design and implement marketing email campaigns and automated email flows on Klaviyo E-mail Marketing Platform
2019 - 2022
Senior Graphic Designer
JINS Eyewear
Organized projects, instructed branding guidelines, and provided necessary knowledge to Junior Graphic Designer to optimize workflow
Conceptualized and produced high fidelity mockups for E-commerce website following brand guidelines
Coordinated all marketing collateral production with vendors and in-store installation with JINS retail store managers
Managed time sheets, expense reports, and reimbursements for Junior Graphic Designer
2018 - 2019
Graphic Designer
JINS Eyewear
Produced print-ready files for large scale in-store marketing promotions, remote marketing events, wall signage, store visual merchandising materials, and customers’ shopping collateral
Generated marketing assets for social media, email, and targeted ads
Reported directly to Marketing Manager to conceptualize, design, and execute email design on Mailchimp platform
2017 - 2018
Contract Marketing Designer
JINS Eyewear
Updated digital marketing collateral such as digital banners, graphics, icons, brochures, and store signage
Produced optimized graphics for website and email platform
2016 - 2018
In-house Graphic Designer
ILLEST
Directed, designed, and produced numerous graphics including vector illustrations and logos utilized on merchandise, apparel, and promotional materials
Photographed events, products, and merchandise for e-commerce website and promotional lifestyle images
Collaborated and produced graphics with other creatives from leading brands including: Electronic Arts, Crooks n' Castles, Disney's Cars 3, Mattel's Hot Wheels, DreamWorks' Voltron