About

Intro

Michael is a Bay Area-based creative designer specializing in the intersection of Brand Marketing Design and E-commerce Front-end Development. He is well-versed in designing on both physical and digital spaces.

Experience

  • Present

    Creative Technologist

    JINS Eyewear
    • Oversee E-commerce technical projects ranging from front-end development work, SEO optimization, and timed updates based on the company’s marketing initiatives
    • Communicate and coordinate with third-party agencies to implement performance and design improvements to E-commerce website
    • Develop and implement customer-facing pages from high fidelity mockups to Magento 2 CMS
    • Design and implement marketing email campaigns and automated email flows on Klaviyo E-mail Marketing Platform
  • 2019 - 2022

    Senior Graphic Designer

    JINS Eyewear
    • Organized projects, instructed branding guidelines, and provided necessary knowledge to Junior Graphic Designer to optimize workflow
    • Conceptualized and produced high fidelity mockups for E-commerce website following brand guidelines
    • Coordinated all marketing collateral production with vendors and in-store installation with JINS retail store managers
    • Managed time sheets, expense reports, and reimbursements for Junior Graphic Designer
  • 2018 - 2019

    Graphic Designer

    JINS Eyewear
    • Produced print-ready files for large scale in-store marketing promotions, remote marketing events, wall signage, store visual merchandising materials, and customers’ shopping collateral
    • Generated marketing assets for social media, email, and targeted ads
    • Reported directly to Marketing Manager to conceptualize, design, and execute email design on Mailchimp platform
  • 2017 - 2018

    Contract Marketing Designer

    JINS Eyewear
    • Updated digital marketing collateral such as digital banners, graphics, icons, brochures, and store signage
    • Produced optimized graphics for website and email platform
  • 2016 - 2018

    In-house Graphic Designer

    ILLEST
    • Directed, designed, and produced numerous graphics including vector illustrations and logos utilized on merchandise, apparel, and promotional materials
    • Photographed events, products, and merchandise for e-commerce website and promotional lifestyle images
    • Collaborated and produced graphics with other creatives from leading brands including: Electronic Arts, Crooks n' Castles, Disney's Cars 3, Mattel's Hot Wheels, DreamWorks' Voltron
    • Managed Shopify E-commerce platform: customer-facing pages, products (SKUs, inventory, collections, merchandising), SEO
  • 2015 - 2016

    Junior Graphic Designer

    ILLEST
    • Brainstormed closely with Marketing Manager to produce promotional imagery for social media
    • Designed and implemented marketing emails campaigns on Mailchimp
    • Performed prepress work on technical files for shirts, stickers, posters, and various accessories’ production specifications
    • Operated and maintained large scale thermal-transfer printer and laser etching/cutting machine to produce various accessories in house

Toolkit

Design Skills

  • Concept Development
  • Collaborative Ideation
  • Branding and Identity
  • Typography & Layout Design
  • User Interface Design
  • Digital Illustration
  • Print Process Knowledge

Business Skills

  • Online Advertising
  • E-commerce: Shopify, Magento 2
  • SEO & CRO
  • Email Marketing: Klaviyo, MailChimp
  • Social Media Marketing
  • Merchandising

Software

  • Adobe CC Suite
  • Invision
  • Figma
  • Sketch
  • VSCode: HTML, CSS
  • Ahrefs SEO Tool
  • Nosto Personalization

Contact

Email

hello@michael-javier.com