Cases for Causes

Creative Direction, Illustration JINS


Design / Re-design glasses cases. These unique cases help raise funds for Non-Profit Organizations through JINS US' Cases for Causes Program. It is important to portray what the organization stand for and be appealing to JINS customers at the same time. All proceeds collected through the program cases go to the NPOs.

Cases for Causes display fixture at JINS Stores


Focusing on issues organizations stand for drew numerous ways of tackling this on-going project. Each case were created or redesigned with the positivity of each NPOs bring to our community in mind. Japan Case: Celebrating Japanese culture. Make A Film Foundation: giving everyone a chance to be a director. Pride Case: Love for all, all for love. Wildlife Conservation Network case: Protecting wildlife and helping people who live with wildlife.

Gray Japan cases featuring cherry blossom print
Make A Film Foundation
Make A Film Foundation case design was based off of a classic director's clapboard; the case "claps" when closed.
Pink Pride Case features a 'Love' cursive graphic in rainbow colors
Wildlife Conservation Network Case (WCN Case) features geometric patterns in nature tones with bold black lines


Creative Direction:
Michael Javier @JINS US

Final Product Development and Manufacturing:
JINS Japan