ILLEST CRKS
Objective
Collaborate to conceptualize and design a collection of double label (ILLEST X CROOKS) apparel and accessories. It will act as a prologue for a challenge in which both companies will participate in: Annual SCION TUNER CHALLENGE at SEMA Show. A series of social media contests will also be held.
Approach
It wasn't the first time that both companies decided to produce a double label collection to gather both of their followings as one. Similarly, I've combined the logo marks of both companies to create a discernible circular mark . A custom logotype and a pattern based on Crooks & Castles' love for Versace and “ILL” incorporated together were created. With SCION TUNER CHALLENGE in mind, both companies agreed to a single theme: CARS. Porsche representing Illest's roots and Ferrari showcasing Crooks' elite lifestyle.
Contributions
Identity Direction:
Michael Javier @ILLEST
Car Illustrations:
Colin Nesbit @CROOKS N CASTLES
Marketing:
Art Derecho @ILLEST
Photography:
Michael Javier @ILLEST
Print Work:
Michael Javier @ILLEST
