EYE Frame
Background
JINS has collaborated with Wesley Chan, a well-known icon amongst young Asian-American community and one of the co-founders of Wong Fu Productions, to create and design a unique rendition of JINS SWITCH (magnetic clip-on sunglasses) based on his personal design thinking.
Objective
Collaborate, design, and produce supporting materials to market and showcase EYE Frame, Wesley Chan's limited JINS eyewear design. Visual merchandising design is needed to properly display the product in stores. A landing page design is need to show product online. Packaging materials is also needed to bring the same experience post-purchase.
Approach
Taking key directions and collaborating with Wes in the process showed his passion with the creation of his EYE Frame. He appreciated rawness and had minimalist approach to his design. Techwear was also one of his key inspirations. Knowing his style and approach with design, we've focused our efforts to reflect his vision in all forms media (In-store Experience, Online Landing Page, EYE Frame Launch Event, Social Media & Email Marketing).
Contributions
Creative Direction & Art Direction:
Wesley Chan
Marketing & Product Direction:
Ryosuke Kimura @JINS US, Kathleen Murillo @JINS US
Print & Visual Design:
Michael Javier @JINS US
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