JINS at L.A. Comic-Con
Objective
Design a booth for L.A. Comic-Con that features both the NARUTO SHIPPUDEN and JUJUTSU KAISEN collections from JINS EYEWEAR. The setup included a large backdrop graphic, two tables for product displays, and a few supporting print pieces. The goal was to capture JINS’ commitment to high-quality, stylish anime-inspired eyewear.
Approach
This marked JINS EYEWEAR’s first appearance at L.A. Comic-Con. With the JUJUTSU KAISEN collection already resonating well with fans, the booth also served as the debut of the upcoming NARUTO SHIPPUDEN line.
Showcasing both collections side by side was a natural choice, but space constraints presented a unique challenge. The solution was to create a balanced visual layout that gave equal prominence to both properties, ensuring neither overshadowed the other while maintaining JINS brand guidelines.
In addition to the booth, I also designed supporting materials for the Naruto Shippuden collection, including email marketing assets, the product detail page, store signs, and social media creatives.
Contributions
Graphic Design:
Michael Javier @JINS US
Booth Production:
Freeman® Company