BTL-195 Typeface

Branding Freelance


Conceptualize and design visual identity for a small brand for a group of friends with similar interests.

Shogun Samurai head illustration


Having the samurai as the required character and centered along the Japanese car culture this brand was depicted to be strong and striking. Inspirations from old Japanese prints, modern Japanese art, and Samurai armory were heavily taken into consideration.

Illustrations and logo design, along with branding guidelines, were included in this project.

Shogun Stationery lay down mockup
Shogun main elements: logotype and kabuto icon
Shogun main typeface: Borda
Shogun secondary typeface: Corporate E
Shogun Japanese typeface: Meiryo
Shogun colors and patterns
Shogun logo usage
Shogun logo usage continued